Zhejiang Haochen Intelligent Equipment Co., Ltd. (“APEX SPM,” “we,” “our,” or “us”) operates the website https://apexspm.com. We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website or request our services.

1. Information We Collect

Information You Voluntarily Provide

When you fill out a contact form, request a quote, or communicate with us directly, you may provide:

• Full name and job title
• Company name and industry
• Business email address and phone number
• Technical specifications of parts you wish to manufacture
• Production volume targets and timeline requirements
• Any other information you choose to include in your message

Information Collected Automatically

When you visit our website, we may automatically collect:

• IP address and general geographic location (country/region level)
• Browser type and version
• Pages visited and time spent on each page
• Referring website or source
• Device type (desktop/mobile) and screen resolution

On Part Drawings and Technical Files

If you submit part drawings, CAD files, or technical specifications through our contact forms, these documents are treated as confidential commercial information. We use them solely for the purpose of preparing machine quotations and engineering proposals. Such documents are never shared with third parties without your explicit written consent.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries and provide technical consultation
• To prepare and deliver customized machine quotations and ROI analysis
• To schedule and confirm product demonstrations or factory visits
• To send you relevant product information, industry updates, and service announcements (only with your consent; you may unsubscribe at any time)
• To improve our website, products, and customer service
• To comply with legal obligations and protect our legal rights

3. Information Sharing

We do not sell, trade, or rent your personal information to third parties for marketing purposes. We may share your information only in the following circumstances:

• Service providers: With trusted logistics partners, installation contractors, or after-sales service providers — only as necessary to fulfill your orders
• Legal compliance: When required by applicable law, court order, or government authority
• Business transfer: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction under the same privacy protections
• With your consent: In any other situation, we will obtain your explicit consent before sharing

4. Data Security

We implement industry-standard technical and organizational measures to protect your personal information, including:

• SSL/TLS encryption for all data transmission between your browser and our server
• Access controls limiting employee access to customer data on a need-to-know basis
• Regular security reviews and updates of our IT systems
• Secure storage of physical and electronic records

While we strive to protect your information, no data transmission over the internet or electronic storage system can be guaranteed as 100% secure. If you have concerns about data security, please contact us directly.

5. Cookies & Tracking

Our website uses cookies and similar technologies to enhance your browsing experience and understand how visitors use our site.

Types of Cookies We Use

Type	Purpose	Duration
Essential cookies	Required for basic site functionality (navigation, language preferences)	Session
Analytics cookies	Help us understand how visitors use our site via Google Analytics	Up to 2 years
Marketing cookies	May be used by third-party advertising partners (only if you have consented)	Up to 1 year

You can control or disable cookies through your browser settings. Disabling essential cookies may affect site functionality.

Google Analytics

We use Google Analytics (GA4, ID: G-DKDSMNPL0S) to collect and analyze website traffic data. This service uses cookies to gather information such as pages visited, time on site, and referral sources. The data is aggregated and anonymized where possible. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

6. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal retention requirements)
• Objection: Object to certain processing activities, including direct marketing
• Portability: Request export of your data in a commonly used, machine-readable format
• Withdraw consent: If processing is based on consent, withdraw that consent at any time

To exercise any of these rights, please contact us at privacy@apexspm.com. We will respond within 30 days.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Inquiry and quotation data is typically retained for 5 years to support after-sales service and product liability records. You may request deletion at any time, subject to legal requirements.

8. Third-Party Services

Our website may contain links to third-party websites or services that are not operated by us (e.g., LinkedIn, YouTube, WhatsApp). We have no control over and are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party services you use.

9. Policy Changes

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The “Last updated” date at the top of this page indicates the most recent revision. For significant changes, we will notify visitors by placing a prominent notice on our website homepage or by sending a direct communication. We recommend reviewing this page periodically.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

For EU/EEA residents: You also have the right to lodge a complaint with your local data protection authority (DPA) if you believe we have not handled your personal information in accordance with applicable data protection laws, including the GDPR.