Zhejiang Haochen Intelligent Equipment Co., Ltd. (“APEX SPM,” “we,” “our,” or “us”) operates the website https://apexspm.com. We are committed to protecting your corporate privacy and proprietary engineering data. This Privacy Policy explains how we collect, use, and safeguard your personal and commercial information when you visit our website or request our services.

1. Information We Collect

Information You Voluntarily Provide

When you fill out a contact form, request a quote, or communicate with us directly, you may provide:

• Full name and corporate job title
• Company name and manufacturing industry
• Business email address and phone number
• Technical specifications of parts you wish to manufacture
• Production volume targets and timeline requirements
• Any other information you choose to include in your message

Information Collected Automatically

When you visit our website, our servers and analytics tools may automatically collect:

• IP address and general geographic location (country/region level)
• Browser type, operating system, and version
• Pages visited, time spent on each page, and navigation paths
• Referring website or promotional source
• Device type (desktop/mobile) and screen resolution parameters

On Part Drawings and Technical CAD Files

2. How We Use Your Information

We leverage the data collected exclusively for B2B engineering and service purposes:

• To respond to your inquiries and provide accurate technical consultation.
• To prepare and deliver customized machine quotations, layout maps, and ROI analysis reports.
• To schedule and confirm virtual product demonstrations or in-person factory visits.
• To send you relevant machine updates, maintenance notices, and spare parts advisories (only with your active consent).
• To improve our website functionality, product offerings, and global customer service experience.
• To comply with international export laws and protect our mutual legal rights.

3. Information Sharing

We do not sell, trade, or rent your corporate or personal data to third parties for marketing purposes. We may share your information securely only in the following restricted circumstances:

• Service providers: With trusted international logistics partners, ocean freight agents, installation contractors, or regional after-sales service providers — strictly limited to the information necessary to fulfill your orders and deliver your equipment.
• Legal compliance: When formally required by applicable international law, binding court order, or authorized customs authority.
• Business transfer: In the event of a merger, acquisition, or sale of company assets, your information may be transferred as part of that transaction under identical privacy protections.
• With your consent: In any other unique situation, we will obtain your explicit written consent before sharing any data.

4. Data Security

Protecting your IP and communication is our top priority. We implement enterprise-grade technical and organizational measures, including:

• Strict SSL/TLS end-to-end encryption for all data transmission between your browser and our secure servers.
• Access controls limiting APEX employee access to customer CAD data and contacts on a strict “need-to-know” engineering basis.
• Regular security reviews, malware scanning, and updates of our IT infrastructure.
• Secure, localized storage protocols for both physical documents and electronic records.

While we aggressively protect your information, no data transmission over the internet or electronic storage system can be guaranteed as 100% secure. If you require advanced offline transfer protocols for proprietary CAD files, please contact your assigned sales engineer directly.

5. Cookies & Tracking

Our website uses basic cookies to enhance your browsing experience and generate anonymized performance metrics.

Types of Cookies We Use

Google Analytics Integration

We utilize Google Analytics (GA4) to collect and analyze website traffic data. This service uses cookies to gather general information such as pages visited, time on site, and broad geographic location. The data is aggregated and anonymized where possible. You can globally opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

6. Your Rights

Depending on your global jurisdiction (e.g., GDPR for EU/EEA clients, UK, or specific US States), you may hold the following rights regarding your personal data:

• Access: Request a complete copy of the personal information we currently hold about you.
• Correction: Request immediate correction of any inaccurate, outdated, or incomplete information.
• Deletion: Request the deletion of your personal information (subject to binding legal or contractual retention requirements).
• Objection: Object to certain data processing activities, including B2B direct marketing.
• Portability: Request the export of your data in a commonly used, machine-readable digital format.
• Withdraw consent: If processing is based on prior consent, withdraw that consent freely at any time.

To exercise any of these legal rights, please submit a formal request to privacy@apexspm.com. Our compliance team will respond promptly within 30 days.

7. Data Retention Policy

We retain your personal and corporate information only for as long as reasonably necessary to fulfill the operational purposes outlined in this policy, unless a longer retention period is explicitly required by international trade or tax law. Standard machine inquiry, CAD drawing files, and formal quotation data are typically securely archived for 5 years to ensure continuous lifecycle after-sales support and spare parts compliance for your specific machine build. You may request deletion at any time, subject to local legal requirements.

8. Third-Party Services

Our website may contain outbound links to third-party websites or services that are not operated directly by APEX SPM (e.g., LinkedIn, YouTube videos, WhatsApp Chat). We have no administrative control over and assume no responsibility for the privacy practices, content, or data collection mechanisms of these third-party portals. We strongly encourage you to review the independent privacy policies of any third-party services prior to engagement.

9. Policy Changes & Updates

We reserve the right to update this Privacy Policy periodically to reflect ongoing changes in our manufacturing practices, digital technology upgrades, or shifting international legal requirements. The “Last updated” date located at the top of this page indicates the most recent revision. For significant structural changes regarding data handling, we will actively notify site visitors by placing a prominent banner notice on our homepage or by sending a direct communication. We recommend reviewing this page periodically.

10. Contact Us

If you have any questions, compliance concerns, or formal requests regarding this Privacy Policy or our engineering data practices, please contact our administrative team:

Notice for EU/EEA residents: You also hold the right to lodge a formal complaint with your local Data Protection Authority (DPA) if you believe we have not handled your personal information in strict accordance with applicable data protection laws, including the GDPR.